How Technology Is Changing Sports Forever: VAR, Sensors, AI Referees & More
The field is shifting fast. Global market momentum shows why: sportstech sits at $17.8B in 2024 and could reach $117.9B by 2034, while AI was $2.1B in 2022 and analytics may hit $8.4B by 2026. Athletes and teams now use data to boost performance and refine play. Coaches make smarter calls and organizations modernize fan touchpoints and operations. Expect AI referees, VAR, sensors, computer vision, AR/VR broadcasts, and blockchain collectibles to reshape the viewing experience and business models worldwide. This report is a friendly guide to what matters now, and how to turn information into better decisions for athletes, clubs, and the broader business community. Key Takeaways Massive market growth powers new tools for training and officiating. Data-driven coaching improves performance and scouting. Immersive broadcasts and AR/VR deepen fan experience. Blockchain and analytics unlock new revenue and security models. Smaller clubs can access many advanced solutions affordably. Suc...